What Trust Means to Us

As I cruise at 30000 feet over the Pacific Ocean on my way to a conference in New Zealand several things are going through my mind. Like no kids for the next 4 days, pure bliss.

But I take this opportunity every year as I head to a conference I part convene, to think about what I personally can achieve and what Vet HQ can achieve over the next 12 months. I was listening to a TED talk a few weeks back about trust. There is an amazing woman I met over the holidays called Rachel Botsman who is a world leader in how our understanding of trust has changed fundamentally. We now trust a 5 star rating by a stranger possibly even more so than by your best friend or mother. If the google rating is 5* and there are more 5* then any other we tend to accept it. We have no idea who the people who have rated are. If someone personally recommends something we nine out of ten times will go online and check what the rating for the recommendation is.

Why do we trust a stranger more than a personal friend we have known for years. Why would we loan our car, our home and even our pet out for the weekend to someone … as long as they have a 5* rating. I will leave Rachel to answer that for you at the TED link below.